Privacy policy

Your personal privacy is important to us. In this policy, we want to inform you about how we handle your personal data and rights. Personal data is information that can be linked to you as an individual, such as your name and contact information.

To summarize, we process your personal data:

  • In the extent necessary to be able to process and deliver your order.
  • To provide offers and inspiration to you. Both through newsletters, SMS, and targeted personalized marketing on social media, as well as online and offline in other ways.
  • To communicate with you and answer your questions.
  • To remind you of an abandoned "shopping cart".
  • To create and maintain a customer account.
  • To comply with laws and regulations (e.g. consumer and accounting law).

You have several rights under the data protection law. For example, you always have the right to object to marketing. You can also read about how you can influence our processing of your personal data – what rights you have.

Do you want to know more? Please read our detailed explanations below. You can read about how, why and how long a period we process your personal data.

Changes 

We may occasionally update this privacy policy, for example to comply with new procedures or due to other operational, legal, or legislative reasons. The revised privacy policy will be published on the website, as indicated by the date specified under "Last updated," as well as taking any other actions required by applicable law.

How we collect and use personal data

To provide the services, we collect your personal data from a variety of sources as described below. The data we collect and use varies depending on how you interact with us.

In addition to the specific purposes stated below, we may use the information we have collected about you to communicate with you, provide or improve the services, comply with any applicable legal requirements, enforce any applicable terms of service, and to protect the services, our rights, and the rights of our users and others.

What personal data we collect

The types of personal data we collect about you depend on how you interact with our website and use our services. When we use the term personal data, we refer to information that identifies you, relates to you, describes you, or can in any way be linked to you. The sections below describe the categories and specific types of personal data we collect.

Information we collect directly from you

Information that you send to us via our services may include:

  • Contact information for example name, address, phone number, and email address.
  • Order information for example name, billing address, delivery address, payment confirmation, email address and phone number.
  • Account information for example username, password, security questions, and other information used to protect your account.
  • Customer support information For example, information you choose to share when you communicate with us, such as when you send a message through the services.

Some features of the services may require you to provide us with certain information about yourself directly. You may choose not to share such information, but in that case, it may become impossible for you to use or access these features.

Information we collect about your usage

We can also automatically collect certain information about your interaction with the services (usage data). For this purpose, we may use cookies, pixels, and similar technologies (cookies). Usage data may include information about how you access and use our website and your account, including details about your device, browser, network connection, IP address, and other information about your interaction with the services.

Information we receive from third parties

We can finally also obtain information about you from third parties, including from suppliers and service providers who may collect information on our behalf, such as:

  • Companies that support our website and our services.
  • Our payment processors that collect payment information (e.g., bank account details, credit or debit card information, billing address) for the purpose of processing your payment in order to fulfill your orders and deliver the products or services you have requested, in order to fulfill our contract with you.
  • When you visit our website, open or click on emails we send to you, or interact with our services or advertisements, we or third parties we collaborate with may automatically collect certain information using online tracking technologies such as pixels, web beacons, SDKs, third-party libraries, and cookies.

All information we receive from third parties will be processed in accordance with this privacy policy. See also the section below, Websites that belong to third parties and links.

How we use your personal data

  • Provide products and services. We use your personal data to provide you with the services necessary to fulfill our contract with you, including processing your payments, distributing your orders, sending you messages related to your account, your purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating any returns and exchanges, and other features and functions related to your account. 
  • Marketing and advertising. We may use your personal data for marketing and advertising purposes, such as sending marketing, advertisements via email, or regular mail, and to show you advertisements for products or services. This may include using your personal data to better tailor the services and advertising on our website and other websites. If you reside in the EEA, the legal basis for this processing of personal data is our legitimate interest in selling our products, according to Article 6 paragraph 1f of the GDPR.
  • Security and fraud prevention. We use your personal data to identify, investigate, or take action regarding any fraudulent, illegal, or harmful activity. If you choose to use the services and register an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password, or any other access information with anyone else. If you believe your account has been compromised, contact us immediately. If you are a resident of the EEA, the legal basis for this processing of personal data is our legitimate interest in keeping our website safe for both you and other customers, according to Article 6 paragraph 1f of the GDPR.
  • Communicate with you and improve the service. We use your personal data to provide you with customer support and improve our services. This is a legitimate interest for us to be responsive to you, to provide you with effective services, and to maintain our business relationship with you in accordance with Article 6, paragraph 1f of the GDPR.

Cookies

Like many others, we use cookies on our website. We use cookies to operate and improve our website and our services (including to save information about your activity and your settings), to conduct analysis and gain a better understanding of how users interact with the services (which relates to our legitimate interest in administering, improving, and optimizing the services). 

Accepting cookies automatically is the default in most browsers, but you can change the settings in your browser to remove or reject cookies. Keep in mind that your experience may be negatively affected if you remove or block cookies, and some services, such as certain features and general functionality, may stop working completely or partially. Additionally, blocking cookies may not completely prevent our information sharing with third parties, such as our advertising partners.

Security for and storage of your data

Please note that no security measures are perfect or impossible to circumvent, and that we cannot guarantee that security is perfect. Any information you send to us may also lack protection during transmission. We recommend that you do not use insecure methods to send sensitive or confidential information to us.

How long we retain your personal data depends on various factors, such as whether we need them to manage your account, provide the services, fulfill legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights

Depending on where you live, you may have certain or all of the rights below regarding your personal data. However, these rights are not absolute, and it is possible that they only apply under certain circumstances, and the law allows us to deny your request in such cases.

  • Right to access/knowledgeYou may have the right to request access to the personal data we hold about you, including information on how we use and share your information.
  • Right to deletionYou may have the right to request that we delete the personal data we hold.
  • Right to correctionYou may have the right to request that we correct the personal data we hold if it is inaccurate.
  • Right to portability: You may, under certain circumstances and with certain exceptions, have the right to obtain a copy of the personal data we hold about you and to request that we transfer it to a third party.
  • Right to opt out of sales, sharing, or targeted advertising: You may have the right to instruct us not to "sell" or "share" your personal information or to indicate that your personal information should not be used for purposes considered "targeted advertising," as defined in applicable privacy laws. If you visit our website with the GPC signal activated (depending on where you are located), we will automatically interpret this as a request to deny the "sale" or "sharing" of data for the device and browser you are using to visit the website.
  • Limit treatmentYou may have the right to request that we no longer process your personal data or restrict our processing of it.
  • Withdraw consentIn cases where we rely on consent to process your personal data, you may have the right to withdraw your consent.
  • Appeal: If we deny your request, you may have the right to appeal our decision. You can do this by responding to our rejection message.
  • Manage communication settings: We can send you promotional emails, and you can choose to no longer receive such emails by using the unsubscribe feature. 

You can exercise these rights where indicated on our website or by contacting us using the contact details below.

Your status with us is not affected by your exercise of your rights. We may need to collect information from you to verify your identity, such as your email address or account information, before we provide a well-founded response to your request. According to applicable legislation, you may appoint a representative who can make requests on your behalf to exercise your rights. Before we accept such a request from a representative, this representative must provide proof that you have authorized them to act on your behalf, and you may also need to personally verify your identity for us. We will respond to your request within the time specified by applicable legislation.

Complaints

If you have complaints about how we handle your personal data, please contact us using the contact details below. If you are not satisfied with how we have handled your complaint, you may, depending on where you live, have the right to appeal our decision by contacting us using the contact details below. You may also choose to send your complaint to the Swedish Authority for Privacy Protection (IMY). For the EEA, you can find a list of responsible supervisory authorities for data protection. here.

Contact

If you have questions about our privacy practices or this privacy policy, or if you want to exercise any of your rights, call or email us at info@sjopearls.com.

When it comes to applicable data protection legislation, and unless otherwise expressly stated, we are the data controller for your personal data.