We are Viktoria and Melina, the mother-daughter duo behind SJÖ. Since 2025, we have been creating jewelry driven by a shared love for pearls and timeless design, shaped by inspiration from nature, our travels, and Nordic simplicity.

We design all of our jewelry ourselves. Our pearls are carefully handpicked, and the materials are thoughtfully selected to meet our high standards for quality and luster. Production is then carried out by hand in Hong Kong, in close and personal collaboration with our friend Wangi and her team. Together, we create exclusive limited-edition collections, with the utmost care given to every single detail.

No two pearls are exactly alike. It is precisely this natural variation and unique shifting tones that give our jewelry their very own character.