SJÖ is a swedish brand and the result of a dream that has now become a reality, created by two friends with a passion for craftmanship. Since 2021 we have had a vision to create unique, handmade jewelry with a focus on freshwater pearls. A material that we love for its natural beauty. The name came naturally as the pearls originate from water, a symbol of nature's purity and beauty. All jewelry is handmade in our studio, where every detail is the result of careful craftsmanship. By using simple, stylish shapes and nature's own treasures, we create design products that are both unique and exclusive. We want to share something authentic and timeless with you, jewelry that tells a story and feels as special as the person who wears them.